Build Your Favourite Moomin Characters with Plus-Plus

Discover Moominvalley in a New Way

From cosy adventures in Moominvalley to hands-on creative play, the new Moomin x Plus-Plus collection brings Nordic storytelling and open-ended play together in a completely new way.

For many families, the stories of Moominvalley bring back memories of Moomintroll's curious adventures, Snufkin's wanderings through nature, and Little My's mischievous spirit. For generations, these beloved stories have been part of childhoods around the world.

Now, families can experience that beloved universe together through creative play.

With Plus-Plus, children can build their favourite Moomin characters and let the stories continue through imaginative adventures of their own.

Bring Moominvalley to Life Through Play

At the heart of every Moomin story are curiosity, friendship, adventure, and the joy of exploring the world around us.

Using the iconic Plus-Plus shape, children can build Moomintroll, Snorkmaiden, Little My, Snufkin, and other beloved characters in both 2D and 3D — while creating stories of their own along the way.

Children can recreate favourite moments from Moominvalley — from adventures by the sea with Moomintroll and Snorkmaiden to Snufkin's wanderings through nature, or even Little My's latest mischief around Moominhouse.

Once the building is finished, the story is only just beginning.

A new way for parents and children to experience Moominvalley together.

Stories Families Return to Again and Again

For many parents and grandparents, the Moomin stories are filled with memories of cosy moments spent reading together, childhood adventures, and beloved characters from Moominvalley.

From quiet moments in Moominhouse to adventures in the great outdoors, the Moomin stories have inspired generations with themes of friendship, curiosity, and the courage to be yourself.

Now, a new generation can discover that same universe through creative play with Plus-Plus.

Whether children are meeting the Moomins for the very first time or sharing the stories with someone who grew up with them, the new collection invites families to build, imagine, and create memories together.

Some stories only get better when you share them — and build them — together. 🌈